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Services / Digital Marketing

Marketing Strategy

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We aim to make achieving digital marketing success easy and simple, outlining clear strategies that include the key ingredients needed to generate the best value.

The first step towards digital marketing success is to build a solid foundation. This includes identifying your brand's best tactics, channels and routes to market. From there, we develop a plan, set up your tech stack and build up organic activity to grow your online presence and credibility in target markets. We will also look to make any quick wins called for by your business priorities.

We launch inbound marketing activity, including campaigns and advertising. With data analysis and optimisation, we work to maximise results across markets. Through research, interviews and client workshops, we develop an insights-led and actionable strategy, covering everything from positioning your brand to running effective lead-generation campaigns and building robust and frictionless sales processes so your business can grow at a healthy rate. We offer a wide range of marketing strategy services, including:

Discovery activities, including brand and marketing audits and marketplace analyses
Brand messaging and value propositions
Building buyer personas
Mapping out buyer journeys
Channel identification and prioritisation
Setting objectives, KPIs and forecasting
Content mapping and theme planning
Devising social, SEO and email strategies
Campaign planning for key initiatives
Developing robust reporting structures

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